Join Ezra’s Ecommerce Mastermind
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Peter Goodwin
Groove Life
Looking for the training, resources & support you need to scale your ecommerce business? Look no further.
Hey, I’m Ezra!
As of 2023, I’ve generated over $185 million in sales of my own products through my digital brands. I’ve done it all — physical products, info products, services, SaaS — and in the process I’ve gone from being a “solo-preneur” to leading a team of 170+ employees. I know what it takes to build a successful business, so if that’s your goal then you’ve come to the right place.
There’s no other group like this in the world. Nowhere else will you find a community of seven-, eight- and nine-figure ecommerce business owners who are all operating at the highest level: testing new strategies, sharing what’s working, and helping each other succeed through their collective experience, connections and friendship.
Do you need to be in this group to scale your brand? No — only if you want to scale in the quickest, cheapest, and most pleasurable way possible, while avoiding all the headaches and pitfalls of trying to do it yourself.
See, most brands can reach 6 or 7 figures with one good sales funnel and a few employees. But as you approach mid-7 figures and your operation grows in size and complexity, you start to run into problems (and opportunities) you never imagined:
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“How do I hire and train an entire team? How do I diversify my marketing strategy and branch out to new channels? How do I keep the money I make and not lose it to unnecessary taxes or expenses?”
These are the kinds of questions you need to answer if you want to continue seeing consistent, reliable growth and cement yourself as a sustainable brand.
When I got started back in 2005, I only had one way to solve these kinds of problems: trial and error. And that made progress slow, expensive, exhausting, and risky. (I’ve almost gone broke a couple of times in my career.)
That’s why, in 2012, I created Blue Ribbon Mastermind to give hard-working business owners a better way to grow: now you can benefit from my expertise — and the expertise of 100+ successful business owners — gained through thousands of hours of hard work and millions of dollars in testing.
The result: no more slow, inconsistent, or hectic growth; not only will we will help you rapidly optimize your business at every level, we will help you enjoy your work more than ever, because you will have a community of friends who love this stuff as much as you do.
Sound good? Then keep reading to see all the benefits you get with your membership.
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Anthony Mink
Co-Founder, Live Bearded
Membership Benefits
Come for the treasure trove of trainings, resources and connections; stay for the friendship and comradery of a one-of-a-kind community.
Access our entire catalog of Smart Courses
Our Smart Courses are the best ecommerce trainings in the industry, giving you (or a team member) a comprehensive education in how to use the most powerful digital channels to grow your brand. These channels are the foundation of any effective marketing strategy, and the skills you learn in these trainings will serve you for a lifetime.
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CONTENT
+ Bonus trainings
In addition to our full catalog of Smart Courses, you also get two bonus trainings: Train My Traffic Person Mentorship, a 16-week paid traffic mentorship with Molly Pittman ($2,997 value), and Team Traffic, a monthly membership for ongoing training, resources, and hands-on support for your ads team ($3,597 value per year).
$7,758 IN BONUSES
Stay ahead of what’s working now with Live Mastermind Calls
As a Ribboner you get complete transparency into my $85 million Shopify store, so you can copy what’s working and avoid what isn’t.
Every two weeks I host a live, members-only Mastermind Call to share what I’m working on, from the results of my latest split tests, email promotions and ad campaigns, to what I’m doing legally and financially to protect and grow my business.
Every call is recorded and timestamped by topic, so it’s easy to catch up on anything you miss or go back and review past videos. (You get access to over 4 years of call recordings.)
Forge partnerships and strengthen friendships at Blue Ribbon Live
Twice a year the group meets up for Blue Ribbon LIVE: our private, members-only event where we share our latest strategies, strengthen connections, and have some fun!
These events are two full days of brilliant sessions from Blue Ribbon members, my team, and guest experts (and maybe you some day!), hosted in amazing locations like Miami, San Diego, and Denver.
This isn’t your normal industry event — the content is curated specifically for this group of high-performing business owners, and the food, venues and entertainment are all top notch!
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Joe Valley
Quietlight Brokerage
Get advice, avoid mistakes, and stay connected with Blue Ribbon’s Private Facebook Group
Need advice on a big business decision? Or maybe somewhere to go for quick answers during a company emergency?
With the Blue Ribbon Facebook Group, 100 of the smartest minds in ecommerce are just a message away so you can get answers when you need them.
This is also where everyone shares their latest results and insights, so we’re always learning from each other.
- Learn from everyone’s wins and insights, and share your own!
- Get vetted recommendations for new tools employees, service providers and more.
- Tap into the group’s collective expertise for quick solutions to problems
- Meet new friends and collaborators, and stay connected to the Blue Ribbon community
New Member BONUSES
This Shopify page builder comes loaded with the templates from all of Ezra's best campaigns, making it easy to copy the strategies from our Smart Courses and Live Mastermind Calls, and to implement your own.
Add pre- and post-purchase upsells to your Shopify store. (On average, users increase sales 10–15% immediately after installing this app!)
Ready to take your advertising game to the next level? This acclaimed course is like taking a college-level semester in paid media — go through the live training (held twice a year), or watch the pre-recorded videos.
With this membership, your traffic team will have the quality of support usually reserved for top-100 agencies: get monthly over-the-shoulder traffic trainings with Molly, feedback on your campaigns, professional ad swipe files, and more.
$7,758 IN BONUSES
Are We a Good Fit?
Blue Ribbon isn’t for everyone. Our strength comes from our collective experience and open cooperation, so for the benefit of the group we only consider those who fit the following criteria:
“I have integrity.”
- We don’t believe in doing whatever it takes to make a buck. You must commit to using honest practices and treating your customers and employees with respect.
“I am a successful ecommerce seller.”
- To make sure we are all of the greatest value to each other, everyone must be a high-level seller both in terms of revenue and experience. To be considered, you must own an ecommerce brand that has averaged at least $100,000/month in revenue over the last year.
“I have a team”
- I understand that blue ribbon is continuing education for my entire marketing team. Ads Manager, Social Media Manager, Email Marketer, Project Manager, etc.
“I have a positive outlook.”
- When you join Blue Ribbon, you contribute more than just your experience; you also add value via your mindset and personality. To join this group, you must bring enthusiasm and a positive attitude.
“I am excited to learn and share.”
- We’re all in this together! For Blue Ribbon to run at its full potential, you must be willing to share your wins and your losses, and you must be excited to learn from others. We share our experiences to help each other grow — not to brag. If you have to be the smartest person in the room, please be that person somewhere else.
Meet the Mastermind
The friendships and partnerships you make in this group will provide tremendous value throughout your career.
Ezra Firestone
Ezra has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community. He has founded multiple 7- and 8-figure brands (generating over $100 million in the past 4 years), and shares his personal and professional insights through Smart Marketer and Zipify Apps. An outspoken proponent of “people over profit,” he leads a team of 95 employees while traveling the world educating business owners on how to build brands with integrity and purpose.
Molly
CEO, Smart Marketer
John
Chief Marketing Officer, Smart Marketer
Laura
Social Media Director, Smart Marketer
Colleen
Chief Operating Officer, Smart Marketer
Boris
Ads Manager, Smart Marketer
Victor
Concierge, Blue Ribbon
Blue Ribbon Members
Co-Founder, Ella Mila
CEO, Family Gifts Co.
Founder, Beautiful Earth Boutique
Co-Founder & CTO, TESMO
Co-Founder, Tru Earth
You!
New Blue Ribbon Member
You’re a successful ecommerce business owner who’s excited to take your business to the next level with the help of Blue Ribbon.
You have a passion for learning and sharing, and you will bring positive energy to the group. You are just as interested as you are interesting, and believe there’s nothing to gain by being the smartest person in the room. You aren’t focused solely on quick wins, and know that it takes commitment and consistency to build a sustainable brand. Fortunately, you’re willing to put in the work, and you know how to enjoy the process.
Ready to Join?
The price of the membership is $1,500 a month, with a one-time payment of $6,000. This investment is not negotiable. If it feels out of your price range, then Blue Ribbon is not right for you. We recommend investing your time and money elsewhere.
But if you think you’re a good fit and you’re ready to invest in the group, then we would love to have you apply. If your application is approved, Ezra will contact you so we can set up a one-on-one call to make sure this Mastermind is a good fit for you and your business.
Once you’re invited to join, there is no obligation to do so — but we hope you will!
