In 2021, Apple released iOS 14.5, restricting Facebook’s ability to track and optimize for conversions. The impact of this change was enormous:

A whopping 38.41% drop in average ROAS (return on ad spend) and an 8.35% drop in MER (marketing efficiency rating).

This comes from a large-scale analysis compiling data from over 200 ecommerce brands totaling $5.9 billion in online revenue.

Now Apple is set to release another game-changer for online advertising with iOS 17, which is about to change the way you track users yet again. Although this wont be nearly as severe are the iOS 14.5 changes, it will affect visibility in to 20% of the users we target with paid ads. It’s something we all need to be paying attention to.

Join us in this free live training to learn what changes are coming and how to prepare yourself so you’re set up for success when the new iOS goes live in September 2023.

We’ll also share critical insights from our latest agency case studies, and finally, help you put it all together so you’re prepared to make the most of this Q4 and get your scaling plan sorted for 2023.

We’ve designed this training to provide value to you whether you’re a brand-new marketer just getting started or an experienced media buyer looking for a few new tricks to add to your arsenal.

Come hang out with us, get prepared for the upcoming iOS update, and level up your digital marketing skills!