This swipe file contains the 5 key insights on exactly what you need to be doing with your Facebook ads based on the 100+ top ads from our clients and our own brands. See what's working in 2023 and get inspiration for your own campaigns!
Use this SOP to create your own Ads Performance Report and get clear insight into your campaigns. (This is the same report we give our agency clients every week!)
We can help! And because you grabbed our 2023 Ad Report…
For the next 5 days only we’re giving you
Read on to learn why this is the best Facebook ads training on the market today.
Join MOLLY PITTMAN’S on-demand* paid traffic program and learn how to succeed as a media buyer in any market or industry.
Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.
12 Weeks Of Strategy Sessions
Plus over 50 new how-to implementation tutorials.
New Resource Library
With step-by-step worksheets and fill-in-the-blank templates to guide you through every module.
Set Your Own Schedule
With on-demand access to the most recent semester of Train My Traffic Person.
Pay 50% Less Than Train My Traffic Person
For the exact same training videos, Q&A recordings, worksheets & more.
We rebuilt Smart Paid Traffic from the ground up to help you tackle the most urgent problems (and opportunities) facing media buyers in 2023:
How to adapt to Apple's ios 14 update
Over 50 new, how-to implementation tutorials
The most up-to-date Facebook ads course on the planet
And becoming a professional media buyer completely changed my life.
When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.
Today, I’ve overseen $100 million in ad spend and taught thousands of marketers how to improve their advertising and push their careers forward.
So how did I manage to succeed in a crowded industry that’s constantly evolving??
I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.
From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!)
But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion.
So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life.
In the last two years I’ve mentored over 1,000 TMTP students and taught them how to succeed during this chaotic time in digital advertising. Despite new privacy restrictions, supply chain problems and increased seller competition, I’ve helped my students keep winning in this new era of Facebook.
Now, I want to teach you my proven traffic system so you can win as a media buyer in any industry or market.
The new Smart Paid Traffic combines 12 weeks of up-to-date strategy sessions with over 50 streamable how-to videos and a full library of new templates and worksheets. There’s never been a better on-demand course to learn the complete skillset of a master media buyer.
That’s me! I’m one of the industry’s most sought-after educators and media buyers, and I’m honored to be your teacher for the next 12 weeks.
25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape in 2023.
Detailed implementation tutorials to help you set up, launch and manage your campaigns.
More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
See exactly how everything is done before doing it yourself.
I answer student questions from my most recent live semester and give feedback on their work.
To hold you accountable and help you reach your goals.
All media buyers are different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.
I know I can’t be the only one with my hand up!
As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.
iOS 14 will change advertising forever. In 2021, Facebook made the most dramatic changes to their platform in six years, and everyone — including me — is having to adapt…
And that’s a good thing! It means more opportunity for you in whatever market you’re in. But as we lose crucial in-platform data, most people will fail to see results.
And in Smart Paid Traffic I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.
All YOU need to do is commit to learning and implementing the material.
(Based on the 2022 Fall semester of Molly’s TMTP mentorship.)
Over 12 weeks you will learn Molly’s 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each week mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!
For 2023, we’ve completely refreshed our curriculum to give you the most up-to-date traffic training on the planet, including:
New strategy sessions
Reflecting Apple's iOS 14 update and other changes to the traffic landscape in 2023.
50+ new how-to videos
Showing you step by step how to implement everything you learn.
9 new template and worksheets
In our Resource Library guide you through each module.
LIVE STRATEGY SESSIONS
⊕ How to Think Like a Media Buyer
⊕ Planning Your Traffic System
⊕ Look Inside an Ecommerce Traffic System
⊕ Look Inside a Non-Ecommerce Traffic System
⊕ Look Inside a Local Traffic System
⊕ Defining Your Business Objective
⊕ Resource Roundup
RESOURCES
⊕ Traffic System Planning Sheet
LIVE STRATEGY SESSIONS
⊕ The Offer Formula: Part 1
⊕ The Offer Formula: Part 2
⊕ How to Build a High Converting Lead Magnet: Part 1
⊕ How to Build a High Converting Lead Magnet: Part 2
⊕ Funnel Map # 1: Lead Magnet to Core Offer
⊕ Funnel Map # 2: Mini Class Funnel
⊕ Funnel Map # 3: Webinar Funnel
⊕ Funnel Map # 4: Lead Magnet to Low Dollar Offer
⊕ Funnel Map # 5: Lead Magnet to Sales Call
⊕ Funnel Map # 6: Free Item / Service to Upsell
⊕ Funnel Map # 7: Butter Chicken
⊕ Funnel Map # 8: Pre-sell Article
⊕ Funnel Map # 9: % Off Store or Product
⊕ Ultimate Product Page: Part 1
⊕ Ultimate Product Page: Part 2
⊕ Mini Site: Part 1
⊕ Mini Site: Part 2
⊕ High Converting E-Commerce Acquisition Funnels: Part 1
⊕ High Converting E-Commerce Acquisition Funnels: Part 2
LIVE STRATEGY SESSIONS
⊕ What You Need to Know About the Who
⊕ Market Centric vs. Product Centric
⊕ How Do I Find My Avatar?
⊕ Getting Into the Mind of Your Avatar
⊕ Sipping on Potions
⊕ Transformation Grid
⊕ Answer These Questions
⊕ Action Steps
RESOURCES
⊕ Customer Avatar Questionnaire
⊕ Customer Persona Canvas
⊕ Transformation Grid
⊕ Hook Questionnaire
LIVE STRATEGY SESSIONS
⊕ Select Your Copy Styles
Ad Multiplier Step 1
⊕ Select Your Creative Styles
Ad Multiplier Step 2
⊕ Action Steps
⊕ BONUS: How to Create Long Form Ad Copy
⊕ BONUS: Copywriting Training w/ Alex Cattoni
LIVE STRATEGY SESSIONS
⊕ My Update to BOOM’s Targeting
⊕ Copy Tips with Molly
⊕ Copy Formulas with Ezra
⊕ High Converting Creatives
⊕ FB Video Ad Formulas with Ezra
⊕ BOOM Creatives with Boris
⊕ Action Items
RESOURCES
⊕ Targeting Research Exercise
LIVE STRATEGY SESSIONS
⊕ Campaign Objective
⊕ How to Set Up a Conversion Campaign
⊕ How to Set up a Traffic Campaign
⊕ How to Set Up ABO Campaign
⊕ How to Set Up a CBO Campaign
⊕ Lifetime vs Daily Budgets
Placements
⊕ Audience Insights
⊕ Dynamic Creative
⊕ How to Find your Post ID
⊕ How to Set Up an Organic Post or Previous Ad as a New Ad
⊕ Look-A-Likes
⊕ Super Look-A Likes
⊕ Advanced Look-A-Likes
⊕ How to Use Ad System Planning Sheets
RESOURCES
⊕ Worksheets
LIVE STRATEGY SESSIONS
⊕ The How & Why of UTM Parameters
⊕ An Introduction to Google Analytics
⊕ [Advanced] Smarter Scale With Customer Value Velocity
⊕ An Introduction To Facebook Events Manager
⊕ [Case Study] Facebook Ads ⊕ Managers Limitations / Analyzing Performance With Google Analytics
⊕ An Introduction To The Campaign Performance Tracking Sheet
⊕ Filling Out The Campaign Performance Tracking Sheet – ⊕ Post iOS15 Tracking Strategies
⊕ [Deep Dive] Setting Up Google Analytics
RESOURCES
⊕ Tracking Sheet
LIVE STRATEGY SESSIONS
⊕ How to Audit a Traffic Campaign (or System)
⊕ Audit of BOOM’s FB Ad Account
⊕ Audit of Smart Marketer’s Recent Launch
⊕ On-Site Optimization & Heat Maps
⊕ Troubleshooting inside BOOM’s FB Ad Account
RESOURCES
⊕ Traffic Plan Worksheet
HOW TO VIDEOS
⊕ CBO Best Practices
⊕ Scaling with CBO
⊕ Scaling with Automated Rules
⊕ Scaling to $100k/day in Ad Spend
HOW TO VIDEOS
⊕ Dynamic Product Ads
HOW TO VIDEOS
⊕ YouTube Retargeting with Tom Breeze
⊕ Google Ads with Mike Rhodes
RESOURCES
⊕ Google Ads Audit Checklist
HOW TO VIDEOS
⊕ Agency & Freelancing with James Schramko
⊕ Demystifying Facebook’s Conversion API with Aaron Bailey
⊕ 8-Step Social Media Plan with Laura Palladino
⊕ Juicing Blog Content with Laura Palladino
⊕ Advertorials with Nehal Kazim
⊕ Acquiring 10,000 Subscribers in 6 Months with Ryan McKenzie
Twice a year Molly teaches a live, 12-week mentorship called Train My Traffic Person.
But for students who are looking for an option that better suits their schedule — or who are currently unable to invest the full $2,997 — we also offer Smart Paid Traffic.
It contains the same training videos and course materials as TMTP (via recordings from our most recent semester) but without the direct access to Molly that the mentorship provides, and at the discounted price of $1,497.
What’s great about Smart Paid Traffic is you don’t have to wait for a new semester to begin; you can start right away.
Once you sign up, you will be granted immediate access to the SPT members area where the week 1 strategy session and Q&A recording will be waiting for you.
From there, you can go at your own pace.
Each week, you will receive the next training recording along with any resources, bonus lessons and Q&As. With no live calls to attend and no risk of falling behind, you can take your time and absorb all the material before moving on to the next lesson.
Start Immediately
Don't want to wait for the next semester of TMTP? Start learning paid traffic right now.
Set Your Schedule
You don't have to commit to any live calls of juggle different time zones.
Get All Course Materials
Perfect if you want all the strategies and worksheets from TMTP, but don't need personal attention from Molly.
Save Money
Because this course doesn't include the mentorship component, you pay $1,497 instead of $2,997.
This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.
Our proven course for media buyers - 12 weeks of recorded strategy sessions, plus over 50 how-to implementation tutorials
Molly’s 9-step Traffic System for planning, launching, optimizing and scaling campaigns
New resource library of step-by-step worksheets and fill-in-the-blank templates to guide you through every module
Molly’s daily, weekly & monthly checklists for campaign health and account management
12+ Q&A recordings where you can go deeper into each lesson & review student feedback related to your business
Access to all TMTP content & resources, including presentations from industry experts
Ambassador Blueprint - 15 training videos on how to launch, manage and optimize your Ambassador Program ($397 value)
Zipify Pages - 3 Month Membership ($291 value)
Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.
