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Success! You unlocked the 2025 Facebook Ads Performance Report.

Your 2025 Facebook Ads Performance Report

Ads Report + 5 Facebook Insights

This swipe file contains the 5 key insights on exactly what you need to be doing with your Facebook ads based on the 100+ top ads from our clients and our own brands. See what's working in 2025 and get inspiration for your own campaigns!

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Agency SOP:
Creative Performance Report Guide

Use this SOP to create your own Creative Performance Report and get clear, actionable insight into what’s working—and what to test next. (This is the same framework our agency team uses to guide strategy and scale winning creative!)

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Looking for More Proven Facebook Strategies?

We can help! And because you grabbed our 2025 Ad Report…
For the next 5 days only we’re giving you

$500 off Smart Paid Traffic

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Read on to learn why this is the best Facebook ads training on the market today.

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UPDATED FOR 2025

Smart Paid Traffic

Learn how to grow any business with Facebook ads.

Join MOLLY PITTMAN’S on-demand* paid traffic program and learn how to succeed as a media buyer in any market or industry.

get smart paid traffic

Over 100,000 business owners, digital marketers & students worldwide trust Smart Marketer.

12 Modules Of Strategy Sessions

Plus over 50 new how-to implementation tutorials.

New Resource Library

With step-by-step worksheets and fill-in-the-blank templates to guide you through every module.

Set Your Own Schedule

With on-demand access to the most recent semester of Train My Traffic Person.

Pay 50% Less Than Train My Traffic Person

For the exact same training videos, Q&A recordings, worksheets & more.

2025 Updates

We rebuilt Smart Paid Traffic from the ground up to help you tackle the most urgent problems (and opportunities) facing media buyers in 2025:

How to adapt to everchanging privacy policies

Over 50 new, how-to implementation tutorials

The most up-to-date Facebook ads course on the planet

hi, i’m molly!

And becoming a professional media buyer completely changed my life.

When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.

Today, I’ve overseen $100 million in ad spend and taught thousands of marketers how to improve their advertising and push their careers forward.

So how did I manage to succeed in a crowded industry that’s constantly evolving??

I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.

From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!)

But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion.

So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life.

In the last two years I’ve mentored over 1,000 TMTP students and taught them how to succeed during this chaotic time in digital advertising. Despite new privacy restrictions, supply chain problems and increased seller competition, I’ve helped my students keep winning in this new era of Facebook.

Now, I want to teach you my proven traffic system so you can win as a media buyer in any industry or market.

Introducing...

Smart Paid Traffic

A streamable 12-module training program that you can consume at your own pace, rebuilt from the ground up, to ensure your ad strategy withstands the everchanging Meta landscape.

The new Smart Paid Traffic combines 12 modules of up-to-date strategy sessions with over 50 streamable how-to videos and a full library of new templates and worksheets. There’s never been a better on-demand course to learn the complete skillset of a master media buyer.

How This Course Will Help You Succeed

Molly...

That’s me! I’m one of the industry’s most sought-after educators and media buyers, and I’m honored to be your teacher for the next 12 weeks.

Updated Curriculum

25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape.

50 How-to Videos

Detailed implementation tutorials to help you set up, launch and manage your campaigns.

Resource Library

More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).

Over-the-shoulder Examples

See exactly how everything is done before doing it yourself.

Recorded Q&A Sessions

I answer student questions from my most recent live semester and give feedback on their work.

Weekly action items

To hold you accountable and help you reach your goals.

You choose your speed

All media buyers are different, and Smart Paid Traffic gives you the flexibility to complete this course around your busy schedule.

A show of hands: who wants to beat rising costs, diminishing returns & changing platforms?

I know I can’t be the only one with my hand up!

As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.

iOS 14 changed advertising forever. In 2021, Facebook made the most dramatic changes to their platform in six years, and everyone — including me — had to adapt…

And that’s a good thing! It means more opportunity for you in whatever market you’re in. But as we lose crucial in-platform data, most people will fail to see results.

Here are the biggest challenges media buyers face in 2025:

“I'm new to Facebook, and I'm struggling to get traffic or make online sales.”

“My ads were working, but now they're not! What ongoing maintenance should I do to keep my campaigns from going cold?”

“I don't know how to adapt to iOS 14. The strategy I was using to stay profitable is now obsolete.”

“My ads keep getting shut down! The volatility of Facebook is really hurting my bottom line.”

“I have a small budget. How can I run ads without losing a lot of money on trial and error?”

But when I give a consultation or start with a new client, I see that their real problem is almost always the same: a lack of process. Which is great, because I know that I can offer a solution:

Here is the structure that I add to their paid traffic strategy to help improve their results:

My 9-step Traffic System

And in Smart Paid Traffic I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.

All YOU need to do is commit to learning and implementing the material.

Course Curriculum

Over 12 modules you will learn Molly’s 9-step traffic system for winning with paid traffic — no matter what algorithm changes or platform updates get thrown at you. Each module mixes strategy, implementation and Q&A recordings to give you a clear path to success on your media buying journey!

We’ve completely refreshed our curriculum to give you the most up-to-date traffic training on the planet, including:

New strategy sessions

Reflecting Apple's iOS update and other changes to the traffic landscape.

50+ new how-to videos

Showing you step by step how to implement everything you learn.

9 new template and worksheets

In our Resource Library guide you through each module.

Module 1

Setting the Strategy
Learn Molly's 9-step process, The Traffic Engine, for building profitable, scalable paid traffic systems along with an overview of what you need to succeed as a media buyer.

SESSION
⊕ Q&A
RESOURCES
⊕ Traffic System Planning Sheet

Module 2

Crafting the Offer
The best paid traffic campaign can't overcome a bad offer, so to succeed as a media buyer you must first understand how to craft offers that convert for any paid traffic platforms.

SESSIONS
⊕ The Offer Formula: Part 1
⊕ The Offer Formula: Part 2
⊕ How to Build a High Converting Lead Magnet: Part 1
⊕ How to Build a High Converting Lead Magnet: Part 2
⊕ Funnel Map # 1: Lead Magnet to Core Offer
⊕ Funnel Map # 2: Mini Class Funnel
⊕ Funnel Map # 3: Webinar Funnel
⊕ Funnel Map # 4: Lead Magnet to Low Dollar Offer
⊕ Funnel Map # 5: Lead Magnet to Sales Call
⊕ Funnel Map # 6: Free Item / Service to Upsell
⊕ Funnel Map # 7: Butter Chicken
⊕ Funnel Map # 8: Pre-sell Article
⊕ Funnel Map # 9: % Off Store or Product
⊕ Ultimate Product Page: Part 1
⊕ Ultimate Product Page: Part 2
⊕ Mini Site: Part 1
⊕ Mini Site: Part 2
⊕ High Converting E-Commerce Acquisition Funnels: Part 1
⊕ High Converting E-Commerce Acquisition Funnels: Part 2

Module 3

Defining the Who & Why
Eye-catching ads start with knowing who you're targeting and why they should care. This module will teach you how to define your customer persona and find them online.

SESSIONS
⊕ What You Need to Know About the Who
⊕ Market Centric vs. Product Centric
⊕ How Do I Find My Avatar?
⊕ Getting Into the Mind of Your Avatar
⊕ Sipping on Potions
⊕ Transformation Grid
⊕ Answer These Questions
⊕ Action Steps
RESOURCES
⊕ Customer Avatar Questionnaire
⊕ Customer Persona Canvas
⊕ Transformation Grid
⊕ Hook Questionnaire

Module 4

Ideating Campaign Assets
In order to go fishing on any good paid traffic platform, you'll need some sharp hooks! Get 20 proven hooks from Molly and learn how to customize them to your business.

SESSIONS
⊕ Select Your Copy Styles
Ad Multiplier Step 1
⊕ Select Your Creative Styles
Ad Multiplier Step 2
⊕ Action Steps
⊕ Ideating Campaign Assets
⊕ 20 Copy Hooks
⊕ BONUS: How to Create Long Form Ad Copy
⊕ BONUS: Writing Long-Form Facebook Ads That Convert & Comply

Module 5

Creating Campaign Assets
The last piece of the campaign puzzle is to actually build our the campaign assets! In this session, Molly helps you transform the tools you've built in the last 3 sessions into high-converting ads.

SESSIONS
⊕ My Update to BOOM’s Targeting
⊕ Copy Tips with Molly
⊕ Copy Formulas with Ezra
⊕ High Converting Creatives
⊕ FB Video Ad Formulas with Ezra
⊕ Creating Campaign Assets
⊕ Developing a creative strategy
⊕ Dialing in your Interest Based Targeting
⊕ Action Items
RESOURCES
⊕ Targeting Research Exercise

Module 6

Building & Launching the Campaign
Campaign structure is the silent killer of an otherwise perfectly constructed campaign! In this session, Molly takes you by the hand and explains how to set up Facebook campaigns to convert.

SESSIONS
⊕ Building & Launching the Campaign pt I
⊕ Building & Launching the Campaign pt II
⊕ Advantage+ Shopping Campaigns
⊕ What’s Working with Campaign Structure Post iOS Update
⊕ Facebook Ad Policy, Account Security, & Account Recovery
RESOURCES
⊕ Worksheets

Module 7

Analyzing the Results
After a campaign launches, information rolls in. In this session, John shows how to sort winning campaigns from dead weight & how to track performance in the age of iOS 15.

SESSIONS
⊕ The How & Why of UTM Parameters
⊕ An Introduction to Google Analytics
⊕ Analyzing The Results
⊕ Creating Custom Metrics
⊕ Troubleshooting Tracking Issues
⊕ A Guide To Hyros
⊕ Using Hyros Chrome Extension
⊕ A Guide To Triple Whale
⊕ [Advanced] How To Use Facebook Ad Reporting
⊕ [Advanced] Media Buyer Dashboard
⊕ [Advanced] Smarter Scale With Customer Value Velocity
⊕ An Introduction To Facebook Events Manager
⊕ An Introduction To The Campaign Performance Tracking Sheet
⊕ Filling Out The Campaign Performance Tracking Sheet
RESOURCES
⊕ Tracking Sheet

Module 8

Optimize Your Campaign
80% of campaigns don't work right off the bat. But rather than scrapping good assets, watch Molly show you her 5-step troubleshooting process to save your Facebook campaigns!

SESSIONS
⊕ How To Optimize Your Campaign
⊕ Decision-Making Framework
⊕ How To Audit A Facebook Ad Account
⊕ Audit Of Smart Marketer’s Launch
⊕ On-Site Optimizations And Heatmaps
RESOURCES
⊕ Traffic Plan Worksheet

Module 9

Scaling the Campaign
Once we've optimized a campaign, it's time to bump up the spend (and return)! In this session, Molly will introduce the why and how of the key two kinds scale: Horizontal & Vertical.

SESSIONS
⊕ CBO Best Practices
⊕ Scaling to $100k/day in Ad Spend
⊕ Scaling the Campaign
⊕ Vertical Scaling
⊕ Horizontal Scaling

Module 10

Retargeting
Retargeting is one of most powerful levers for digital ads on any platform. This session will help you master this highly-profitable ad type and convert potential buyers into happy customers!

SESSIONS
⊕ Dynamic Product Ads
⊕ What is working with Retargeting
⊕ How to create a retargeting campaign
⊕ [BONUS] Retargeting: the big picture

Module 11

Scaling to Other Traffic Channels
Scaling off of Facebook is one of the best ways to get more from winning campaigns and ensure yourself against platform changes. This module will help you dive into Google & YouTube.

SESSIONS
⊕ YouTube Retargeting with Tom Breeze
⊕ Scaling To Other Traffic Channels
⊕ Google Ads Fundamentals
⊕ Conversion Tracking
⊕ Gtm And Google Ads Conversion Code Walkthrough
⊕ Conversion Actions
RESOURCES
⊕ Google Ads Audit Checklist

Module 12

How to Succeed as a Media Buyer
Congratulations, you've mastered the 9-step traffic engine! Now that you know the core principles, expand your skills and performance by exploring additional marketing topics & tools.

SESSIONS
⊕ Agency & Freelancing with James Schramko
⊕ Demystifying Facebook’s Conversion API with Aaron Bailey
⊕ 8-Step Social Media Plan with Laura Palladino
⊕ Juicing Blog Content with Laura Palladino
⊕ Advertorials with Nehal Kazim
⊕ Acquiring 10,000 Subscribers in 6 Months with Ryan McKenzie
⊕ A day in the life of a media buyer

NEW:

An Introduction to TikTok Ads
TikTok isn’t just for Gen Z dance vids. TikTok works for every industry and how it works for high-ticket offers.

HOW TO VIDEOS
⊕ An Introduction to TikTok Ads
⊕ Mastering Your TikTok Ad Creative
⊕ TikTok Advertising Unlocked: How to Advertise Like a Pro

How does Smart Paid Traffic work?

Twice a year Molly teaches a live, 12-week mentorship called Train My Traffic Person.

But for students who are looking for an option that better suits their schedule — or who are currently unable to invest the full $2,997 — we also offer Smart Paid Traffic.

It contains the same training videos and course materials as TMTP (via recordings from our most recent semester) but without the direct access to Molly that the mentorship provides, and at the discounted price of $1,497.

What’s great about Smart Paid Traffic is you don’t have to wait for a new semester to begin; you can start right away.

Once you sign up, you will be granted immediate access to the SPT members area where the week 1 strategy session and Q&A recording will be waiting for you.

From there, you can go at your own pace.

Each week, you will receive the next training recording along with any resources, bonus lessons and Q&As. With no live calls to attend and no risk of falling behind, you can take your time and absorb all the material before moving on to the next lesson.

So to recap, here are a few reasons to consider Smart Paid Traffic

Start Immediately

Don't want to wait for the next semester of TMTP? Start learning paid traffic right now.

Set Your Schedule

You don't have to commit to any live calls of juggle different time zones.

Get All Course Materials

Perfect if you want all the strategies and worksheets from TMTP, but don't need personal attention from Molly.

Save Money

Because this course doesn't include the mentorship component, you pay $997 instead of $2,997.

Who is This Program For

This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.

Freelance / Agency
In my experience, most clients won’t give you a lot of time or many opportunities to start delivering the goods. TMTP will help you communicate better with your team, get bigger wins and keep more accounts.

— Camilo Parra

CEO, BrainPower Inc.

★★★★★

Graduated 2022

Advanced Media Buyers
This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.

— Anneline Breetzke

President & CEO, Digital Seniority

★★★★★

Graduated 2024

In-house
Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.

— Kelli Bhattacharjee

Owner, Freebie Finding Mom

★★★★★

Graduated 2019

New Media Buyers
Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)

— Tysan Lerner

New Media Buyer

★★★★★

Graduated 2019

Ecommerce, Info, Services & SaaS
In my ad agency, I use this same exact traffic strategy for all my clients no matter what industry they’re in, so I can guarantee that the techniques in TMTP are effective in all of them. The content of your campaigns might change, but the forces of media buying don’t!

— Jason Daemar

Co-Founder, Mister Jones Health

★★★★★

Graduated 2019

Enroll Now!

The Most Up-to-Date Media Buying Training Available

Join Now for $1,497

Our proven course for media buyers - 12 weeks of recorded strategy sessions, plus over 50 how-to implementation tutorials

Molly’s 9-step Traffic System for planning, launching, optimizing and scaling campaigns

New resource library of step-by-step worksheets and fill-in-the-blank templates to guide you through every module

Molly’s daily, weekly & monthly checklists for campaign health and account management

12+ Q&A recordings where you can go deeper into each lesson & review student feedback related to your business

Access to all TMTP content & resources, including presentations from industry experts

BONUS #1

Ambassador Blueprint - 15 training videos on how to launch, manage and optimize your Ambassador Program ($397 value)

BONUS #2

Zipify Pages - 3 Month Membership ($291 value)

Regular Price $1,497

Join now for $997!

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Over 100,000 business owners, digital marketers & students worldwide trust Smart Marketer.

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  • 800-720-8028
  • ezra@smartmarketer.com

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