PERFORMANCE REVIEW & SWIPE FILE

2025 Facebook Ads Performance Report

Ad Costs Dropped Significantly from 2024 – Use this to Your Advantage!

Right now is the cheapest time to buy traffic – costs will rise throughout the year! Unlock these exclusive resources to learn what’s working now for us and our agency clients, so you can capitalize on the cheapest traffic of 2025.

  • Swipe File & Analysis: Discover the major traffic trends of 2024 heading into 2025.
  • Key Facebook Ad Insights: Learn the 5 most critical insights we gained after $28,692,184 of ad spend.
  • Agency SOP: Review your creative and get crystal-clear insights to guide your strategy and fuel better-performing ads.

Download your report now 👇

Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer. Download your Ads Performance report now!

Unlock these exclusive resources to learn what’s working now for us and our agency clients, so you can capitalize on the cheapest traffic of 2024.

  • Swipe File & Analysis: Discover the major traffic trends of 2023 heading into 2024.
  • Key Facebook Ad Insights: Learn the 5 most critical insights we gained after $34,437,870 of ad spend.
  • Agency SOP: Audit your ads and get crystal-clear data to help guide your growth.

What's In This Ads Performance Report

2025 Facebook Ads Performance Report

This swipe file contains the 100+ top ads from our clients and our own brands, so you can see what's working in 2025 and get inspiration for your own campaigns.

See what copy, creative and targeting strategies stopped scrollers and generated the most sales this year...

And even get insight into our private data, like CTR and an exciting new metric that we can't wait to show you!

5 Facebook Ad Insights You Need to Know

Get 5 key insights on exactly what you need to be doing with your Facebook ads in 2025, based on our in-depth analysis of $28,692,184 of ad spend in one year.

You’ll learn when to introduce your product to maximize conversions, the key to stopping scrollers with your video ads, a simple trick to increase your “See More” rate, and a whole lot more!

Agency SOP: Creative Performance Report Guide

Are you sure you’re learning the right lessons from your creative? Use this SOP to build your own Creative Performance Report and start making more informed decisions about what to produce, test, and scale.

You’ll be able to track key creative metrics in 2025, so you can develop higher-performing ads and align your team around what’s actually working.

(This is the same framework our agency team uses to evaluate creative and drive results!)

Hi, I'm Molly!

I used this Report to manage over $34 million in profitable ad spend…

So if anyone is telling you Facebook ads are “dead”, be a friend and send them these resources. 😉

Whether you’re new to paid traffic or you’re an old pro, you have a major opportunity right now:

Ad costs have dropped significantly from the end of 2024 – traffic will never be cheaper than it is right now.

But Facebook ads just experienced a seismic shift, so it’s never been more important to use the right strategies and make sure you get accurate data.

At the Smart Marketer Agency, we run ads for several 7–8-figure clients (as well as for our own brands), which allows us to analyze precious data across multiple industries to find out what’s actually working.

Now, we want to pass on these insights to you.

Unlock this Report to discover the major trends in paid ads over the last 12 months, and find out where the biggest opportunities lie in 2025!

Download your report now 👇

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