Launch a High-Converting Ad Creative System In 5 EASY STEPS
Install the repeatable process we use to plan, produce and optimize winning ad creative for our clients at scale (based $600 million in profitable spend).
PROVEN
SYSTEMS
Swipe 6 tools we use every day to save time and money, and streamline the creative process.
REAL-WORLD EXAMPLES
Watch as Ben and Molly show their system in action using 2 of their top clients (one ecom, one non-ecom).
Scale Ad Spend w/ More Creative
This system works for beginners, 9-figure brands, and everyone in between – even with no budget or experience.
Don’t just take our word for it
“GUYS, WHAT THE HELL, the information in these videos is ridiculously CRAZY. My life’s changed forever. My business is changed forever.
I was hitting a roadblock with creativity, now it’s like a freight train. I love you guys so much!”
Aaron W.
“One great ad can literally 6x or 10x your results. This class shows you how to craft that ad, step by step.”
–MOLLY PITTMAN
Are you struggling with poor ad performance — like bad engagement, low conversions or high CPAs? Then you need to level-up your creative.
Obviously, good creative gets people to stop scrolling, consume your message and click over to your offer. But since the rise of A.I., your creative is also the #1 factor ad platforms use to determine who sees your ad and the quality of traffic they send to it.
But don’t worry — winning creative doesn’t need to be expensive or complicated. It just needs to follow the 5 steps Ben and Molly lay out in this class.
Join our Ad Creative Class to get a repeatable and scalable system that helps you:
Creative Systems...
Escape
Get off the hamster wheel of endlessly producing ad creative that doesn't impact results.
Unlock
Unlock new hooks, audiences and avatars that make your advertising (and your business) more scalable.
Amplify
Boost ROAS by increasing your ads' engagement, conversions and deliverability in this new era of A.I.
Class Preview
In this class, Ben and Molly walk you through every stage of the creation process — with clear action items to help you plan, produce, and optimize compelling ads that tap into the psychology of your avatar and inspire them to take action.
Forming a Data-Based Creative Plan
Discover the new Creative System we built through an in-depth analysis of thousands of ads and $600 million in spend.
Then, learn how to adapt this system to fit your business — including the number and type of ads to create based on your needs, experience and available resources.
Crafting Your Creative "Messages"
Why do most ads fail? Because the creative focuses on the product instead of the customer.
In this class, learn how to get into the minds of your key avatars (using A.I.-driven research that delivers results 10X faster).
Then choose the perfect hook from our Creative Hooks Library, and leave with a tactical strategy for each of your creatives from Day 1.
Picking Your Visual Styles
With your strategy in place and marketing research completed, it’s time to decide how your ad will look. Will it be a cartoon or a native style? UGC or professional?
In this step, you’ll explore our library of 30+ proven ad styles and templates, each backed by data. Learn which styles work best for your business and offers, ensuring your visuals are as impactful as your strategy.
Craft a detailed creative brief for each ad, ready to be handed off to a designer or used to build on your own with AI.
Building Your Creative Assets
Now, let’s turn the Creative Brief from Day 3 into a high-converting ad!
Whether you’re making it yourself with A.I. or handing the brief off to a designer, you’ll learn the best way to produce your ad creative based on your budget, expertise and timeline, and how to streamline your production pipeline at scale.
Iteration, Optimization & Scale
In this live session with Molly and Ben, you’ll learn how to create a feedback loop to help optimize and scale your Meta ads.
See how to use data to inform your next steps — i.e., coming up with more ad concepts, iterating on your current creatives, or simply scaling your winners!
You’ll also have the opportunity to submit the ads you created during this class and receive personal feedback from Molly and Ben.
Your Creative Kickstart Toolkit Includes...
Swipe the 6 resources we use in our Creative Department to produce ads faster, cheaper & at scale.
Resource 1
2024 Meta Ads Performance Report
Resource Details
Use this template to turn ideas into finished creatives, whether you're working with a designer (in-house or freelance) or using A.I.
Resource 2
Hook Library
Resource Details
Grab 30+ of our best creative "hooks" (with examples) so you never have to create a new ad from scratch ever again.
Resource 3
Creative Style Library
Resource Details
Browse our template library of data-backed visual styles, and find out which ads work best for your business.
Resource 4
Creative Brief Summary
Resource Details
Use this template to turn ideas into finished creatives, whether you're working with a designer (in-house or freelance) or using A.I.
Resource 5
A.I. Prompts
Resource Details
Use A.I. to perform audience research 10x faster, and produce powerful hooks, visuals, and even entire scripts in just seconds.
Resource 6
Creative Testing Framework
Resource Details
Use our framework to spot winning creatives, protect your budget from under-performers, and scale with confidence.
Meet Your Instructors
Molly Pittman
CEO, Smart Marketer
lead instructor
When it comes to running ads, Molly’s your gal: she’s overseen $650 million in spend, spoken on stages across the globe, and helped teach 10,000+ students how to succeed with paid traffic.
Molly is also the author of a hit book Click Happy, and as a podcast host she’s driven over 5 million downloads.
And as Smart Marketer’s CEO, Molly helps an awesome community of marketers and business owners level-up their media buying skills. Catch her on her new live content series, The Smart Marketer Show!
Ben Bennett
Director of Ad Creative, Smart Marketer
lead instructor
In just 12 months, Ben went from being a social media intern to becoming Smart Marketer’s Director of Ad Creative.
By combining his fascination with psychology and his love for marketing, Ben has become an expert at producing ad creative that resonates with audiences and helps drive growth for our clients.
(In fact, the agency just launched our new Creative Services to keep up with the demand for Ben’s amazing work!)
No production experience? No problem...
In these 5 videos, you’ll see how easy it is to scale our Creative System up or down to suit your needs — even if you have a small team, or if you’ve never filmed or edited ads before.
All business types
This system works for ecommerce, info products, SaaS, services & more.
All team sizes
Produce high-converting ads whether or not you have a designer on staff.
All experience levels
No experience? See how to easily source talent, or produce DIY creative using A.I.
All budgets
Find creative styles that fit any production level using our Ad Template Library.
And perfect for any team role:
Media Buyers
Business Owners
Marketing Leaders
Social Media Managers
Agency Owners
Don’t just take our word for it
“Only very recently pivoted to social media management. The info you provided in this class is amazing.
I can’t thank you enough for giving so much of your time and knowledge… This newbie appreciates you so much!”
Erin (A NEW MARKETER)
Ready to launch your high-converting ad creative system?
Produce winning ad creative
that fits your budget, team size & experience level
Get detailed examples
of how Ben and Molly use this system to drive growth for 2 top clients (one ecom, one non-ecom)
Swipe 6 resources
that our Creative Department uses daily to streamline the ad creation process