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Become a Master of Exit Strategy & Maximize Your Business Valuation

Learn how to confidently navigate every step of selling a business — including finding the perfect buyer and deal structure, and securing your big payout — from Ezra and the team behind $1B in successfully sold brands. 

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Over 100,000 business owners, digital marketers & students worldwide trust Smart Marketer.

Step-by-step Exit Guide

Sell your brand the right way to avoid burnout, wasted time or a poor valuation.

Professional Resources

Get all the tools, templates & SOPs you need to simplify the sale process and expedite your deal.

Industry-specific Insights

Get real-world insights from different verticals including ecom, info, SaaS & agencies.

BONUS: Live Exit Consultation

Go over your business with an expert to help kickstart your sale prep and boost your valuation.

"

More than 50% of the total value you get from your business, you get the day you sell it.

Joe Valley
Advisory Board Member, Quiet Light

Selling your business will likely be the biggest moment in your career...

How you prep for that sale could be the difference between exciting money and life-changing money.

Just by getting your house in order — things like optimizing financials and establishing clear SOPs — can increase your valuation by 20–30% (and that can be worth millions of dollars). 

Other crucial factors play a role in your final valuation, like:

  • Timing: When you choose to sell based on market indicators
  • Buyer: Who you sell to. (Do they have a strategic play? Will they carry on your vision of the company?)
  • Deal: The type of deal structure you want, and how that affects your overall payout

There are 1,000 ways to optimize when selling your business — but there are also 3 major risks:

The 3 Exit Deal Killers

The "Owner Burnout" Problem

The exit process can be long and intense, especially if you have to run your normal business operations at the same time. It's easy to get overwhelmed, which can hurt the sale and your daily business results.

The "Deal Collapse" Problem

Selling a business is very time consuming. If you're learning on the fly, or if a deal collapses, or if you decide to change your exit strategy midway through — these can all result in months or years of your time down the drain.

The "Money on the Table" Problem

There's nothing worse than parting with something you've worked so hard to build, only to receive a lower payout than you deserve thanks to things like poor preparation, choosing the wrong buyer, or unforeseen market factors.

"

I've seen a ton of business owners struggle with these 3 Deal Killers while planning their exits... So when I decided to sell my company in 2020, I reached out to a brokerage for help — and it completely changed the experience for me. It was also the seed that would become this course.
Ezra Firestone
Founder, Smart Marketer

Reduce Risk & Increase Return with the Team Behind $1B in Sold Businesses

We want to make sure your sale is a pleasurable experience and that, in the end, you get the deal you deserve.

So we partnered with our friends at Quiet Light — a brokerage responsible for over 900 brand sales and $1B in revenue that’s also run by experienced business owners and entrepreneurs.

Quiet Light brings a ton of insider knowledge on acquisitions and exits, like when to sell, identifying the right buyer and deal structure, and how to maximize valuation,

Together, we launched a brand new on-demand course to help become a master in exit strategy.

Introducing...

Smart Business Exit

Become a master in exit strategy as you learn how to optimize your business for salability and maximize your valuation. 

With 8 modules, 100 videos and 25 swipeable resources, this course will teach you every stage of selling a business — from turning your company into an attractive asset, to choosing the right buyer and deal structure, to closing the sale quickly and efficiently.

MODULE 1

Core Concepts of Becoming an Acquisition Target

Learn what dictates the value of a business, how to maximize your valuation, and important dos and don’ts of selling a business.
MODULE 2

The 4 Pillars of Business Values

Optimize the 4 Pillars of Business Value — growth, risk, transferability and documentation — to create a feeding frenzy around your business.
MODULE 3

Who Are My Potential Buyers?

Learn about the 4 buyer types and different deal structures, and which transaction framework is right for you and your business.
MODULE 4

The Process of Selling My Business

Go step by step through the logistics of selling all or part of your business, including tips to expedite the process and avoid snags.
MODULE 5

Selling Your Ecommerce Business

For those selling an ecom business, learn what buyers are looking for and how to apply the 4 Pillars of Business Value to this specific industry.
MODULE 6

Selling Your SaaS Business

For those selling a SaaS company, learn what buyers are looking for and how to apply the 4 Pillars of Business Value to this specific industry.
MODULE 7

Selling Your Content/Affiliate Business

For those selling a content/affiliate business, learn what buyers are looking for and how to apply the 4 Pillars of Business Value to this specific industry.
MODULE 8

Selling Your Agency

For those selling an Agency, learn what buyers are looking for and how to apply the 4 Pillars of Business Value to this specific industry.

Course Resources

Swipe the proven tools, calculators, templates and SOPs that Ezra and the pros at Quiet Light use to deliver on a successful exit.

SDE & Valuation Calculator 

Use this tool to accurately calculate your Seller Discretionary Earnings (crucial for assessing true profitability) and estimate the selling price of your business. 

167-point Exit Optimization Checklist 

Learn every action item needed to sell your business — from the initial decision to sell, all the way to closing the deal — across the 4 Pillars of Business Value.

Course Workbook

Want to maximize your results? Use the Course Workbook to help navigate every lesson, reinforce the material and it to your specific business.

Become a Certified Exit Strategist

After completing this course and passing the final exam, you will receive a Professional Certification in Exit Strategy.

Use your badge to sign new clients, land your dream job, or confirm a team member's skills / completion of the course.

Validate your abilities with a stamp of approval from Smart Marketer and the world's largest digital credential network.

Meet Your Instructors

For this course, we partnered with our friends at Quiet Light: a brokerage that has helped sell over 900 digital brands and generate $1B in successful deals.

Just as importantly, their team is made up of actual entrepreneurs who have bought, sold, and started their own significant ventures.

Christopher Moore

President, Quiet Light

lead instructor

Christopher served as Quiet Light’s CMO before becoming President. In this course, he draws from his 20-year career to share his rich insights on acquisitions, exits, entrepreneurship, leadership, and storytelling.

Brad Wayland

Managing Director, Quiet Light

lead instructor

Brad bootstrapped his own business to millions in sales and 100+ employees. He made 26 acquisitions as part of a rollup strategy before selling his portfolio to private equity. Brad has experienced 4 successful exits from brands he’s owned and operated.

Chris Wozniak

Business Advisor, Quiet Light

lead instructor

Chris has been a broker for the past 20 years and represented hundreds of sellers. He created and sold his first ecom business in 2003, and has since purchased an affiliate marketing site, created multiple content sites and an Amazon FBA business.

Ezra Firestone

Founder, Smart Marketer

guest instructor

Ezra has successfully built multiple 7- and 8-figure brands across various industries, including ecommerce, info, SaaS, and services, while growing a team of 150 and generating over $250 million in total revenue. Recently, he sold his biggest brand for a multiple 8-figure exit, gaining valuable insights into the challenges and rewards of selling a business.

"

"Everything I learned about Facebook ads, I learned at a Smart Marketer event I attended in San Diego in 2016... I still remember the session on Facebook Ads—it was so good. The applause was so loud. That night... I went back to the lobby of the Westin and redid a bunch of my ads. By the end of the conference, my business had changed."
Moiz Ali
Founder of Native

Sold Native in 2017 for $100million

Who should take this course?

Smart Business Exit is for brand owners who want to learn how to become a master in exit strategy so they can maximize the payout from selling a digital company. 

"I want to sell now."

Exiting can be a long process, so it helps to start preparations now. In this course, we give you immediate and actionable steps so you can expedite the process and get your maximum payout.

"I might want to sell later."

Not sure if you want to let go of your baby? We understand. But by optimizing your business for salability, you can boost growth and productivity now while having more fun working in your business.

"I'm starting a new venture."

Understanding exit strategy from the start helps you build a brand with long-term value. By optimizing for salability from square one, you can increase profit while maximizing you eventual payout when you sell.

Get 3 special bonuses when you join during this launch!

BONUS #1

$500 Launch Discount

During this launch only, get Smart Business Exit for just $997 — that’s the lowest price this course will ever be!

BONUS #2

Live Exit Consultation

Hop on a 1-on-1 call with an expert in exits and acquisitions to help kickstart your sale prep and optimize your valuation.

BONUS #3

The EXITpreneur’s Playbook

Get a free copy of this book from Quiet Light founder Joe Valley about how to sell you business for top dollar.

Step-by-step guide for selling a business, from initial decision all the way to closing the deal

Learn from Ezra and the pros behind over 900 sold businesses and $1B in successful deals

Become a master in exit strategy, including finding the right buyer and deal structure, and maximizing your valuation

Get industry-specific advice, with case studies from ecom, info, SaaS and agencies

BONUS

1-on-1 consultation with an exit professional to help kickstart your sale

BONUS

Free copy of The EXITpreneur’s Playbook by Quiet Light founder, Joe Valley

best value

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Standard Price $1,497

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Total Price $1,107

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Our risk-free guarantee

All Smart Marketer courses come with a 30-day, money-back guarantee.

If for any reason you are not delighted with our products, simply contact our Support Team and you will be given a full refund… No questions asked!

Over 100,000 business owners, digital marketers & students worldwide trust Smart Marketer.

Where You’ve Seen Us

  • 982 Main St. Suite 4-315 | Fishkill, NY 12524
  • 800-770-8216
  • ezra@smartmarketer.com

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