The online marketplace is more crowded than ever — sign up for Ezra’s new live training to learn the superpower he uses to stand out from the competition, attract diehard fans & turn them into loyal customers.
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Over the past 15 years I’ve built 12 profitable brands and generated over $200 million, and I can trace all this success back to something I learned from selling my first ecom company.
It was a dropship wig business, and even though it did a ton of sales, when I sold it I only made low 6 figures. (It was a lot of money at the time, but not exactly generational wealth.)
When I was shopping it around, buyers all told me the same thing: “You have a great business, but it’s not a brand.”
I was the #1 seller of Elvis wigs in the country! But they knew that without a brand identity that resonated with an audience, my wig business could disappear overnight. (Just ask all the SEO businesses that went belly up thanks to Google Panda.)
The truth is, if you want longevity and predictable growth then you can’t just focus on selling products; you need to focus on building a brand.
So when I launched my next businesses, I focused on brand building and audience growth. The result?
Smart Marketer, Zipify, and several other side projects all grew to 7 figures. That’s because they all had a system for attracting new prospects, converting them into customers and turning them into passionate fans.
BOOM! became my biggest success: it grew all the way to 9 figures, and when it sold I got 200x the payout compared to the wig business!
Branding is more important than ever. The number of online retailers grew by almost 3x since 2019 (from 9.2 million to 26.5 million), and because it’s easier than ever to white label a product, it’s near impossible to stand out simply in terms of price or product features.
The true differentiator is brand: brand is what people connect with, brand is something competitors can’t copy, and brand is what brings you more short-term revenue as well as long-term growth.
So in my new live training, I’m going to show you the 2 frameworks I use to develop brands and grow audiences for any business type.
The faceless business is dead! Learn Ezra's simple steps for turning a vulnerable business into a sustainable brand — one that stands out in the marketplace and avoids reliance on a single platform.
Copy the process Ezra uses to build a passionate community around any brand — including how to attract diehard fans, keep them engaged over time and turn them into loyal, repeat customers.
